Video is the fastest growing form of content with 87% of consumers wanting more video from brands. The one key element about creating video content for social is ensuring that each execution is native to the platform it runs on. This includes both the content idea and execution as well as exported size and format of the final video.
Thumb stopping content comes in all shapes, sizes and thumbs.
Social content creation should be authentic to brand and platform, but with that said, brands need to remember that getting the attention and fostering engagement from the audience are the primary objectives. Brand content should be thumb stopping in both the writing and the visual. Beyond that, consistency is crucial as people follow brands for a specific type of connection.