With business in shopping centres, residential communities, retirement villages and more, Stockland is a forward-looking Australian property development company. They talk frequently to busy Mums or Dads who do the weekly shop, or even fashionistas and budding chefs who crave tips. On the residential side, Stockland need to inspire potential homeowners and create welcoming communities.
We engaged families, shoppers, home-hunters and information-seekers with highly targeted eDM campaigns. We offered incentives and conversed through short punchy copy and emotive imagery.