Brand storytelling that gets results.
Hello. Settle in as we tell you a little about ourselves. True is a full-service digital agency, from your initial customer experience through to the execution and amplification of your brand story. At the heart of what we do is brand storytelling. We believe that the best way to grow companies and change the world is through storytelling and by creating compelling creative and narratives that achieve results.
Customer experience (CX)
Great CX is about making people feel good about every single interaction they have with True. We know it’s bold, but we aim for world-class CX every day, in every way. Why settle for less, right? Our CX team build experiences and processes around valued customers. They are always at the heart of what they do. That is where their focus starts and finishes. True has a Net Promoter Score of 64, so our CX movers and shakers must be doing a few things right!
Our strategy team looks beyond traditional behavioural data other agencies may leverage, searching for relevant and powerful human truths. They tap into psychological, sociological and interpersonal communication research, as well as using qualitative responses from focus groups and custom research studies.
- Content Strategy
- Competitive Audit
- Consumer Journey & Persona Development
- Communication Architecture
- Focus Group Facilitation & Learnings
When you walk into the True Studio, you’ll find a bunch of free thinkers, doers, creators, storytellers and like-minded individuals who band together to create powerful campaigns and content for our clients. They do it every day. And they love it.
From banner ads to cinema ads, we love creating compelling and persuasive stories for our clients. Our designers know their way around a grid and float between the realms of the analogue and digital worlds. They work with conceptual integrated writers who pick their words wisely to communicate the most effectively across any platform. We embrace it all.
- Advertising & Communications
- Identity & Branding
- Brand Building
- Spatial & Environmental Design
- Website Creation
- Digital Display, Video & Programmatic Advertising
True’s dream team of content creators work with visual images, either static or moving. They care about the latest trends, technology and ‘the gear’ and constantly think outside the box to make their magic.
- Social Media Content Creation
We believe that you need to reach customers wherever their attention is across digital platforms. It’s our job to understand who they are, their behaviours and how to reach them in a cost-effective and impactful way. We call this performance-based storytelling. Our digital team brings it all to the table, learning new platforms and using emerging technology to help clients stay ahead of the competition with creative and cost-effective solutions.
- Digital Audits & Strategy
- Paid Social
- Programmatic Display & Video Advertising
- SEO & SEM
- Tagging, Analytics & Reporting