Manage the community, or it will manage you.Social media, and in particular community management, is all about conversation. And if there’s one thing we know about meaningful conversations, it’s that they’re never one-sided. While brands do a decent job responding to comments on their organic content, they frequently forget their ads need love too.Active community management allows your brand personality to shine. But more importantly, it has the potential to change the mind of your critics AND convert them into buyers. Often True have seen negative responses transform into positive interactions through regular community management. Don’t underestimate the power of conversation.