Hi, we’re True, an award‑winning digital marketing agency.

Accelerated growth for ambitious brands.

Increased performance requires a deep understanding of the customer.

Creative isn’t simply ads anymore. Brands need to create both advertising and content that delivers a shared value exchange between brand and consumer. Humour, inspiration, information are all fair exchanges of value.

Hydralyte

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Humble and grateful.

Growth is our focus, but it’s nice to have been recognised along the way. Although not the reason we do what we do, it feels super good to know that the work we create with our clients is seen as some of the best out there.

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our digital marketing agency builds brand culture like the colour run

B&T Awards

Best Digital Campaign of the Year
Hydralyte
WINNER
true is a digital marketing agency that builds brands like petbarn
our digital marketing agency builds brand culture like the colour run

CHP Diamond Awards

Best Digital & Social Media Campaign
Hydralyte
WINNER
true is a digital marketing agency that builds brands like petbarn
our digital marketing agency builds brand culture like the colour run

AdNews Awards

Small Agency of the Year Independent
(Headcount U25)
FINALIST
our digital marketing agency builds brand culture like the colour run

B&T Awards

Best Digital Campaign of the Year
Luna Park
FINALIST
true is a digital marketing agency that builds brands like petbarn

Case Study

The Color Run

ROI $12 for every $1 spent.

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Case Study

Petbarn

$3.7m increase in sales.

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Growth at a glance.

True has helped some of Australia’s most well known brands grow their audience, revenue, share of voice and performance. We are obsessed with driving efficient growth through data and captivating brand narratives.

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our digital marketing agency builds brand culture like the colour run

84%

increase attendance YoY.

true is a digital marketing agency that builds brands like petbarn

179%

to conversion target.

true is a digital marketing agency that builds brands like petbarn

$3.7m

YoY increase in sales.

our digital marketing agency builds brand culture like the colour run

24%

growth in sales YoY.

About us:

The big three.

Our CEO, Eric Stephens talks about the three things clients are looking for in an agency partnership.

Growth is driven by ambition.

We start with the business ambition and work backwards. It’s about identifying not only what you want to achieve, but at what cost your company can afford to realise that ambition. Returns matter.

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About us:

Purpose beyond profit.

We believe that doing good work must be linked to doing good in the world. This year, because we live in a land girt by sea, True is on an ambitious mission to help clean up the oceans.