- Multi-Channel Integration
- Social Strategy & Content
- Gift Guide
- Retail Promotion
- National Donation Drive
How do you drive traffic and donations (and get tails wagging)?
It’s a jungle out there in pet retailing. With fierce competition from online retailers, Petbarn needed to create a seamless instore and online experience. They challenged True to create a multi-channel integrated campaign for the Christmas period. This meant driving customers instore, engaging them on social and inspiring them to get behind Petbarn’s annual Tree of Hope Appeal.
$3.7 million YoY increase in salesLearn more
You own happiness
Happiness Season campaign.
With Team Happiness at the helm (our ambassadors Joy, Love and Hope), we delivered Petbarn’s POS and in-store collateral, anchored with an in-store prize promotion. We created an inspired gift guide, then kicked off a social content calendar that dazzled with daily prize giveaways and innovative traffic-driving posts.