A content marketing agency that delivers ROI.
The content race is well and truly on. The focus is on social, where Australians spend on average, one hour and forty eight minutes of their time per day.
The challenge we hear most from our clients is that producing content at scale is becoming difficult and costly. The second thing we hear is that they’re not sure if it is giving them a return on their investment. Answering both questions is crucial to brand growth via content marketing.
The challenge we hear most from our clients is that producing content at scale is becoming difficult and costly. The second thing we hear is that they’re not sure if it is giving them a return on their investment. Answering both questions is crucial to brand growth via content marketing.
Talk to a strategistOur approach to content creation.
Our approach starts with the end in mind. We answer the question of ROI at the beginning of the process by focusing on defined measurable business goals. Research, strategy and editorial planning follow. Each with a specific role to play in developing content that not only connects, but drives growth.
73% of consumers have been impacted by a brand’s social media presence when making a purchase decision (Animoto, 2018).
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1 campaign.
7 videos.
5 hero shots.
20 statics.
6 GIFs.
The demand for fresh content from brand followers is high. The balance comes with ensuring quality when delivering quantity.
We call it content at scale. One way we approach this challenge is by maximising shoots to capture more video and imagery in one location without it appearing to be the same location. Along with that, our internal studio provides an opportunity to do more in one place.
We call it content at scale. One way we approach this challenge is by maximising shoots to capture more video and imagery in one location without it appearing to be the same location. Along with that, our internal studio provides an opportunity to do more in one place.
Tell me moreGrowth at a glance from content creation.
$3.7m
YoY increase in sales.
20%
above benchmark CPE.
37%
reduction in CPE.
24%
growth in sales YoY.
Content at scale highlights.
What to know about video.
Video is the fastest growing form of content with 87% of consumers wanting more video from brands. The one key element about creating video content for social is ensuring that each execution is native to the platform it runs on. This includes both the content idea and execution as well as exported size and format of the final video.
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Thumb stopping content comes in all shapes, sizes and thumbs.
Social content creation should be authentic to brand and platform, but with that said, brands need to remember that getting the attention and fostering engagement from the audience are the primary objectives.
Brand content should be thumb stopping in both the writing and the visual. Beyond that, consistency is crucial as people follow brands for a specific type of connection. Ensuring there is a mix of content types that include video, gifs, statics, stop motion and graphics will help drive growth in engagement.
Brand content should be thumb stopping in both the writing and the visual. Beyond that, consistency is crucial as people follow brands for a specific type of connection. Ensuring there is a mix of content types that include video, gifs, statics, stop motion and graphics will help drive growth in engagement.
Talk to a strategist
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Talk to a strategist