Engage and grow with the right social media agency.

Social media has evolved into more than just sharing experiences. According to Global Web Index, social media is the second biggest source of online product research.

The customer journey now requires brands to be proactive with consumers who are researching purchase decisions. Pairing this consumer behavioural insight with social media marketing’s cost-efficiency and the ability to hyper-target via interests, keywords, language and device, you have a huge opportunity to accelerate your brand’s growth.

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42% of people conduct their product research on social media platforms.

(Global Web Index, 2018)

Ready for a social shopping spree?

The rise of e-Commerce on social media (a.k.a. social commerce) has been astronomical. According to Smart Insights, 30% of people say that they purchase products directly through social media platforms.

It’s not uncommon for brands to generate more traffic to their social media accounts than their websites. Therefore, by creating shoppable ads on these channels and combining this with social media marketing’s unparalleled targeting capabilities, you have an excellent way to increase your sales and your ROI.

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Here comes the boom.

As it stands, social commerce is an $89.4 billion market. But get this, it’s projected to grow to $604.5 billion in the next seven years. It’s already widespread in Asia, with one third of e-commerce transactions in Thailand done through social media such as Instagram.

Keep in mind every social media algorithm’s end goal is to make sure eyeballs are staying on their platform, and will prioritise content that does so. With shopping all done natively in-app, you can expect that the algorithms will love your brand’s social media marketing campaigns for creating content like this.

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Ambitious social strategies driving results.

20%

above benchmark CPE.

49%

above target ER.

364%

new users to site.

27.67%

decrease in CPA.

Don’t shoot the messenger…

…but definitely use it in your social media marketing mix. Remember how people are doing product research on social media? Well, with this channel’s ease of communication between brand and user, potential customers are contacting businesses directly to aid with their research. According to HubSpot, 39% of social media users expect a response within 60 minutes. The problem is, brands are rarely responsive when people reach out via direct message.

Say hello to chatbots. Used most commonly for a customer service approach, these AI helpers answer your consumers’ FAQs in almost real time. These can also be set up to funnel consumers into a sales pipeline, or even for social commerce. While it’s important that not all of your social media responses are automated (people love a human touch), this method of communication can reduce the potential for your queries or complaints to go unanswered. By implementing your brand’s response tree and using messenger bots in your social media marketing campaigns, you have an opportunity to nurture potential sales and accelerate your brand’s growth.

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Test the social media waters.

Taking a hands-on approach and getting stuck into emerging platforms is not only something that we support, but that we advocate. Various untapped markets are lying dormant, waiting for your brand to capitalise on the opportunities they provide. Two years ago, TikTok was classified as a ‘new’ platform. Now it’s worth $250 billion and has one billion monthly users.

To be an ambitious brand striving for growth, every now and then you need to take a leap of faith. By testing up-and-coming platforms with your social media marketing campaigns, you have a chance to convert consumers in a new way and build a following before your competitors do.

Growth hack.

Reserve 10% of your media budget to test new platforms and experiment with audiences outside your main target demographic.

How to prepare for a social soirée.

Keep an ear to the ground.

It doesn’t do your brand any favours to be separated from the action. Venture into the trenches. Research what your consumers are saying about you online. Find out what needs addressing. Or, if there aren’t enough hours in the day to monitor this type of activity, partner with an agency that specialises in this. True utilises social listening tools to track what conversations your audience is having about your brand in real-time. On one hand, we are able to extinguish any immediate fires that may arise online. On the other, we get valuable information straight from the horse’s mouth about your company that we’re able to implement or address in future campaigns.

Get granular.

The targeting capabilities of walled gardens like Facebook are immense. With valuable first-party data (information you’ve sourced yourself from your own platforms), we are able to upload audience overlays to these platforms and create hyper-specific audience segments. This will help expand on your current audience, with a very high chance that these new users will be receptive to your brand. By going granular in your metrics (or the nitty gritty, as True likes to refer to it), you’re also able to measure the results that truly matter to your brand. For example, YouTube allows you to see at what point people exit your video. TikTok gives you access to the songs your followers are listening to. By analysing and applying these insights, you become closer to producing the content that your audience wants to see from you.

We’re all in this together.

While social media marketing requires a whole approach of its own, it’s important that this integrates with your overall digital media strategy. Ensuring this adheres to the practices you’re carrying out in your SEO strategy and any other elements of your digital marketing mix is crucial. Your messaging amongst all aspects of your digital campaign must be consistent and not leave any room for misinterpretation. True considers every element of your campaign and how it reflects your business ambition and campaign objective. That’s how you establish the foundation for your next stage of growth.