Programmatic marketing. Maximise impact, minimise spend.

We know you’re pretty confident in who your target demographic is. But there may come a time in the near future when you want to expand your horizons. Reach more people. The question you ask yourself is: “Where would I even begin?” The answer lies in second and third-party data. Using this information, we are able to expand on all your hard-earned first-party data, using those insights to make educated decisions on which second and third-party data we want to access and apply to your advertising. This will help grow your existing audience and potentially open your brand up to new ones.

The most strategic programmatic advertisements with the perfect media placements won’t mean a thing if you don’t have creative that resonates. It’s vital that both the creative and digital aspects of your ads are working in synchronisation with each other. We have a belief at True that digital media planning and execution, including programmatic, should never be separated from creative, whether that’s with internal teams or via your agency partners. With True being a full-service agency, we see the efficiencies that combining digital media with digital creative can accomplish. There have been instances where we’ve optimised creative in almost real time. With one point of contact and multiple teams working to the same business ambition, efficiency is almost a given.

With real time results and bidding via our open market, True’s clients enjoy complete transparency and advanced features only a handful of agencies in Australia have. As well as the aforementioned DCO, your campaign will also have the ability to target IP, narrow postcodes to contextual keywords and split test video. Features such as these will help accelerate your brand’s growth by optimising your hardest-working ads and pushing those to the forefront of your campaign.

While the open exchange is a level playing field for all advertisers, there is another avenue to getting your ads seen in highly sought-after places. The private route. Using our existing partnerships, True is able to create private deals with highly engaged publishers. The programmatic mix now extends beyond just traditional display. It includes extended video inventory, programmatic TV, audio and even billboards. Securing these desirable placements for your brand will increase its exposure and grow your brand awareness while also being cost-effective.

Too much of a good thing. Brand fatigue. Whatever you want to call it; it exists. When consumers lay their eyes on your ads one too many times, they’re more inclined to lose interest in your brand. That’s what frequency capping is here for. Frequency capping allows you to limit the amount of times your ad is seen per day (or during an allotted time period). Capping your frequency will help you maintain a positive brand image and a better click-through and conversion rate.

Programmatic marketing uses automated, real-time bidding and placement platforms to buy and sell digital ads that run ads across a variety of channels to targeted audiences. So who should use Programmatic Marketing? Programmatic marketing can be used effectively by small, medium or large businesses that are looking to reach and speak to a relevant and highly targeted audience.