Creepy challenge.
Luna Park’s famed Halloween event is an iconic harbourside attraction. For three years (and counting), True has been tasked with driving online ticket sales to generate the highest ROI possible, whilst driving awareness of the event and its crazy-spooky annual themes.
84% increase in park attendance YOY
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B&T Award
Best Digital Campaign Finalist
Halloscream highlights
Each year, our video creative has re-imagined Halloscream with strong storytelling. Combine those engaging narratives with an innovative digital media strategy that included SEM, paid social and programmatic and you get an ROI of $4.94 to $1.
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Halloscream 7
This campaign not only delivered a 19.6% increase in ticket sales, it was a finalist for B&T’s Best Digital Campaign of the Year. Luna Park wanted to raise the scare factor for their 7th year and we were happy to oblige.
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Halloscream 4, 5 & 6
In years past True was tasked with increasing ROI and creating captivating narratives for this now iconic Sydney event. Understanding that the majority of ticket sales happen closer to the event, activity was flighted to prospect and capture audiences early on, in an effort to retarget later increasing online purchase.
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