- Content Creation
- Video Creation
The goal we had to kick.
Personalisation and driving trial were at the heart of this campaign. Adidas miTeam was a new global initiative that allowed people to customise their team’s kit from jerseys to shorts to hats. Read more …Learn more
From concept through to execution, we used Adidas’ iconic ‘I’ to connect with customers around the world. We needed to remove any barriers to trial and show people that this kit-designing tool was fun, simple and easy to use.
Meet the characters.
We created a suite of characters from the Adidas ‘I’, from coaches and basketball players to a classic soccer mum (go team!) and a child. These simple, graphic and friendly characters grinned, winked and charmed people as the miTeam tool was explained.Talk to a strategist