Personalisation and driving trial were at the heart of this campaign. Adidas
miTeam was a new global initiative that allowed people to customise their
team’s kit from jerseys to shorts to hats. It can take a lot for a big brand
name such as Adidas to put trust in outside companies when it comes to
their brand logo and identities. But they trusted True to launch this
instructional campaign that empowered participants to customise kits, and
we accepted the challenge! As if we wouldn’t!
From concept through to execution, we used Adidas’ iconic ‘I’ to connect
with customers around the world. We needed to remove any barriers to trial
and show people that this kit-designing tool was fun, simple and easy to use.