adidas miTeam

From concept through to execution, we used adidas’ iconic ‘i’ to connect with customers around the world. We needed to remove any barriers to trial and show people that this kit-designing tool was fun, simple and easy to use.

Meet the characters

We created a suite of characters from the adidas ‘i’, from coaches and basketball players to a classic soccer Mum (go team!) and a child. These simple, graphic and friendly characters grinned, winked and charmed people as the miTeam tool was explained.