Number #1 builder on Product Review in both NSW & QLD
715 sales FY 17/18
Foot traffic: 15,414 groups through Parklea Super Centre 17/18
Targeted cinema campaign
Peter Campbell, Clarendon’s owner, brought his personal home building philosophy (and his voice) to a localised cinema campaign designed to inspire families to make their own memories and moments in a Clarendon home.
Clarendon’s image library
With inspired photography, art direction, styling and retouching, we helped to bring Clarendon’s display homes to life. Images captured a real moment in time, as if the owner had just stepped out of their new designer home, while the coffee was brewing or the wine was breathing.
Advertising with a smile
Home building can be daunting. True transformed Clarendon’s advertising with a relaxed and conversational tone of voice, clear layouts and breathtaking images. Playful headlines and subheads invited people into Clarendon’s world in a unique and fresh way. Radio campaigns with a distinctive female voice cut through the clutter with a winning combination of charm, quirk and facts.
Product books
One of the most important selling tools for a home builder is their beautiful product books. True helped Clarendon create comprehensive and super detail-oriented single and double storey collection product books with a dose of passion on every page.
Summer of Free Radio
The Summer of Free Promotion
This annual campaign broke waves to become Clarendon’s most successful promotion to date. Rolling out in 11 Display Centres across NSW, True created the promotion name and theme, then executed all messaging from distinctive radio campaigns to Display Centre collateral.
Argyle Collection
Over the years, Clarendon challenged True to create identities for many of their sub-brands within the Clarendon Homes brand. The Argyle Collection is Clarendon’s luxury home series, spearheaded by the architecturally designed Mosman 56.
True helped High Grove to sell 108 homes in 100 days
May – Nov 2017 total sales $46,800,000
(74 homes sold directly attributed to True’s campaign)
High Grove at Box Hill
This luxury home development in Sydney’s Hills District required both full-service creative and direct response lead generation. True delivered both all under one roof. We began by researching the area, potential buyers and the High Grove product offering. Through research and strategy, we facilitated discovery sessions, created audience definition, audience motivation and then helped to communicate the ‘fixed price, all-inclusive’ offering.