Luna Park

  • Creative
  • Programmatic Video
  • Social
  • Paid Search
  • Ticket Sales

Creepy challenge.

Luna Park’s famed Halloween event is an iconic harbourside attraction. For three years (and counting), True has been tasked with driving online ticket sales to generate the highest ROI possible, whilst driving awareness of the event and its crazy-spooky annual themes.

84% increase in park attendance YOY

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B&T Award Best Digital Campaign Finalist

Halloscream highlights

Each year, our video creative has re-imagined Halloscream with strong storytelling. Combine those engaging narratives with an innovative digital media strategy that included SEM, paid social and programmatic and you get an ROI of $4.94 to $1.

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Halloscream 7

This campaign not only delivered a 19.6% increase in ticket sales, it was a finalist for B&T’s Best Digital Campaign of the Year. Luna Park wanted to raise the scare factor for their 7th year and we were happy to oblige.

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