Luna Park’s famed Halloween event is an iconic harbourside attraction. For
three years (and counting), True has been tasked with driving online ticket
sales to generate the highest ROI possible, whilst driving awareness of the
event and its crazy-spooky annual themes.
Best Digital Campaign Finalist
Each year, our video creative has re-imagined Halloscream with strong storytelling.
Combine those engaging narratives with an innovative digital media strategy that
included SEM, paid social and programmatic and you get an ROI of $4.94 to $1.
In years past True was tasked with increasing ROI and creating captivating narratives
for this now iconic Sydney event. Understanding that the majority of ticket sales
happen closer to the event, activity was flighted to prospect and capture audiences
early on, in an effort to retarget later increasing online purchase.