Luna Park’s famed Halloween event is an iconic harbourside attraction. For three years (and counting), True has been tasked with driving online ticket sales to generate the highest ROI possible, whilst driving awareness of the event and its crazy-spooky annual themes.
Scary sequential solution
By leading with powerful video across high impact web placements and social, we captured people’s attention and intent, then sequentially targeted to re-engage them with bespoke creative based on family status and interests. The creative featured an array of Halloscream characters from ghouls to ghosts and those scary twins from The Shining (terrifying, right?).