Concept / Production / Visual Effects

Breakfast radio charm offensive needed.

Commercial radio stations frequently compete for audience share. Cue big-hitting personalities combined with big-hitting promotions. Cash promotions are gold for increasing listeners; they give radio stations an opportunity to convert new listeners. Breakfast radio is the most hotly contested timeslot. True was challenged to help bring Nova’s ‘$100,000 Pick-the-Hit’ Promotion to life.

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Fitzy, Wippa & a guy called Guy.

How did we do it? With the fun guys of radio, Ryan ‘Fitzy’ Fitzgerald And Michael ‘Wippa’ Wipfli, as well as singer and all-round nice guy, Guy Sebastian.

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Case Study:


Producing a ‘radio’ hit on TV.

Technically, we didn’t need to produce a hit song on the radio. But we needed to roll up our proverbial production sleeves to produce two 30 second TVCs for Nova’s Sydney and Melbourne radio breakfast shows. The project involved taking preprepared scripts for the stations’ ‘$100,000 Pick-the-Hit’ Promotion and turn them into a reality. Shooting at The Darling at The Star in Sydney, we helped to create a bit of fun as Guy tried to pick the hit on air.

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