Commercial radio stations frequently compete for audience share. Cue big-hitting personalities combined with big-hitting promotions. Cash promotions are gold for increasing listeners; they give radio stations an opportunity to convert new listeners. Breakfast radio is the most hotly contested timeslot. True was challenged to help bring Nova’s ‘$100,000 Pick-the-Hit’ Promotion to life.
How did we do it? With the fun guys of radio, Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli, as well as singer and all-round nice guy, Guy Sebastian.