Producing a ‘radio’ hit on TV

Technically, we didn’t need to produce a hit song on the radio. But we needed to roll up our proverbial production sleeves to produce two 30 second TVCs for Nova’s Sydney and Melbourne radio breakfast shows. The project involved taking pre-prepared scripts for the stations’ ‘$100,000 Pick-the-Hit’ Promotion and turn them into a reality. Shooting at The Darling at The Star in Sydney, we helped to create a bit of fun as Guy tried to pick the hit on air.