Inspiring heartland Australia.
With business in shopping centres, residential communities, retirement villages and more, Stockland is a forward-looking Australian property development company. They talk frequently to busy mums or dads who do the weekly shop, or even fashionistas and budding chefs who crave tips. On the residential side, Stockland needed to inspire potential homeowners and create welcoming communities.
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Right conversation, right time.
We engaged families, shoppers, home-hunters and information-seekers with highly targeted eDM campaigns. We offered incentives and conversed through short punchy copy and emotive imagery.
Update your Preferences campaign.
Cooking? Fashion? Tips for kids? Stockland needed to fine-tune their communication with their database. With this eDM campaign, we helped them to target more effectively, asking people to update their content preferences and then incentivised with prizes.
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Touched by Olivia signage.
Livvi’s Place playgrounds in Stockland communities are created for all-abilities play. We developed signage for these play spaces in partnership with the Touched by Olivia Foundation. It needed a sense of interactive fun and to tell the story of inclusive play. It also had to engage parents and children, while educating them about the Foundation.
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Residential & Retirement welcome campaign.
The objective of this campaign was to help Stockland qualify incoming residential leads and get to know them, with the view that all leads are qualified for something. We created a targeted eDM welcome journey for customers who may be interested in first home buying, investing, upgrading or downsizing. Once they answered a question in the first email, more targeted communication for their lifestage and location was created.
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Residential summer campaign.
Getting people to fall in love with a new Stockland home was the goal here. Home Sweeter Home Sale eDMs were created for customers keen to know more about home buying but needed further encouragement and information to get them there. As well as home deals, there were event sessions held at Stockland communities and follow up email communication to continue to feed the pipeline with dreamers and convert deciders.
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