With business in shopping centres, residential communities, retirement
villages and more, Stockland is a forward-looking Australian property
development company. They talk frequently to busy mums or dads who do
the weekly shop, or even fashionistas and budding chefs who crave tips. On
the residential side, Stockland needed to inspire potential homeowners and
create welcoming communities.
Cooking? Fashion? Tips for kids? Stockland needed to fine-tune their
communication with their database. With this eDM campaign, we helped
them to target more effectively, asking people to update their content
preferences and then incentivised with prizes.
Livvi’s Place playgrounds in Stockland communities are created for all-abilities play.
We developed signage for these play spaces in partnership with the Touched by
Olivia Foundation. It needed a sense of interactive fun and to tell the story of
inclusive play. It also had to engage parents and children, while educating them
about the Foundation.
Getting people to fall in love with a new Stockland home was the goal here. Home
Sweeter Home Sale eDMs were created for customers keen to know more about
home buying but needed further encouragement and information to get them there.
As well as home deals, there were event sessions held at Stockland communities and
follow up email communication to continue to feed the pipeline with dreamers and