The Color Run

Results

We maxed out ROI! Through strong creative and personalised messaging amplified and optimised across Facebook and Google Search, our campaign returned $12 for every $1 dollar invested. For the Color Run’s Dream Tour events in Sydney, Melbourne, Perth and Townsville, the campaign reached an estimated 1 million people and sold 7,764 tickets.

ROI 12:1

1 million est. campaign reach
7,764 tickets – 130% to target
Over $1 million in revenue

SEO and SEM

By amplifying, optimising and ultimately achieving ticket sales, our national and NZ Color Run campaign achieved an impressive average ROI of 12:1.