Zeus Street Greek

Can we create some soul?

Mediterranean hospitality and a Greek heritage helped create Zeus Street Greek’s philosophy of nourishing the soul through great company and good food. True was challenged to add ‘heart’ to all of Zeus’ content, ensuring that their social creative reflected their values, while helping to drive increased engagement.

37% reduction in cost per engagement.

Yasou!

We introduced an ‘experience’ pillar to Zeus’ existing content strategy, leveraging real customers, real employees and real verbatims to bring that welcoming Mediterranean hospitality to their social channels. Our priority was to infuse the passion we all have for making and eating Greek food, inspiring potential customers to join them for a deliciously authentic experience. Did it work? It sure did.

Social.

Zeus Street Greek had a strong foundation when we began partnering together: good food, great stores, loyal customers and a strong social presence. We told their story in a more compelling manner, exploring various social formats and emotional storytelling.

Photography.

We pulled away from safe, staged shots. Instead, we captured real people enjoying food in real time, and showed employees in-situ to bring the Zeus experience to life.