Why TikTok Marketing is a must in 2023

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By Taylor

5 min read

Unless you’ve lived under a rock for the past few years, you’ve probably heard about the TikTok phenomenon. With cat videos, makeup tutorials, and new dances we spend hours trying to perfect with mates (guilty as charged) – as a population, we can’t get enough. But translating that into killer content for your business is another beast. That’s where True comes in. We can help you develop a social media marketing strategy highly targeted to your ideal customer by creating visual content that will stop your audience in their scroll. And here’s how.

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“TikTok has more than 1.2 billion users worldwide, with Gen Z making up the largest portion.”

TikTok on top.

Let’s start with why TikTok is so important to a modern digital marketing strategy…

Tiktok has more than 1.2 billion users worldwide, with Gen Z making up the largest portion (half of its users are between 16 and 24 years old). Its snappy, short-form video format allows the user to create eye-catching content built for mobile devices.

Some believed TikTok to be ‘just another Vine’. But Vine’s 6-second video limit came with equally limited potential. Enter TikTok and its 15-second and 60-second duration. More time means more scope to get your message out to the world.

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How does TikTok help you connect to your audience?

Gen Z (the TikTok target market) uses the platform as a place to connect to their community through video; engagement rates are higher than any other social media platform. If you want to connect with your audience, you’ve found the place to do it.

TikTok provides tools for producing, editing and enhancing seemingly endless fresh material. You don’t have to count yourself a video editing pro to create on-brand content, and that’s won TikTok serious bonus points, whether you’re a sole trader just starting out or a large-firm marketing department creating viral campaigns.

Despite its young marketing skew, TikTok marketing is beneficial to all industries and ages. It’s built with a unique algorithm which means every video posted had an equal chance of going viral – yours included.

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7 Tips for TikTok marketing success:

High-quality (and consistent) content. Stay on brand and remember your tone of voice. Don’t get overexcited by GIFs, fonts and animations.

The NBA and NFL post-game highlights and player cameos, whilst some food brands feature menu updates and issue TikTok challenges for customers. What will connect with your target audience?

Find like-minded brands to collaborate with. Leverage their following and expand your reach.

A 10-15 second pre-roll will direct users straight to your website

Tag your Instagram and YouTube handles to build your following across multiple platforms.

An effective social media marketing agency will discover when your TikTok target market is most active and create a content plan for scheduling based on the best time to post on TikTok.

Add business information to your page and see real-time metrics and audience insights.

Stay True with TikTok Marketing

The new kid on the scene, TikTok remains a mystery to many – but it doesn’t have to be! With the capabilities of a social media marketing agency like True, it’s time to leverage the unique platform to grow your business. Are you ready to become the next TikTok sensation?

Contact us today to get on board the TikTok marketing train.

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