Increased performance requires a deep understanding of the customer and their journey along with a distinctive brand position and captivating brand narratives.
Increased performance requires a deep understanding of the customer.
Creative isn’t simply ads anymore. Brands need to create both advertising and content that delivers a shared value exchange between brand and consumer. Humour, inspiration, information are all fair exchanges of value.
Hydralyte
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Humble and grateful.
Growth is our focus, but it’s nice to have been recognised along the way.
Although not the reason we do what we do, it feels super good to know that the work we create with our clients is seen as some of the best out there.
B&T Awards
Best Digital Campaign of the YearHydralyte
WINNER
CHP Diamond Awards
Best Digital & Social Media CampaignHydralyte
WINNER
AdNews Awards
Small Agency of the Year Independent(Headcount U25)
FINALIST
B&T Awards
Best Digital Campaign of the YearLuna Park
FINALIST
Case Study
The Color Run
ROI $12 for every $1 spent.
This international 5K fun run needed to efficiently drive ticket sales to consumers across Australia and New Zealand. The challenge? People saw the event as a one-off activity, so repeat purchases were in jeopardy.
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Case Study
Petbarn
$3.7m increase in sales.
This summer campaign relied on ‘consistency of message’ across all channels to deliver sales and get behind their annual Tree of Hope Appeal. The challenge? Creating a campaign engaging enough to cut through the normal holiday hoopla.
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Growth at a glance.
True has helped some of Australia’s most well known brands grow their audience, revenue, share
of voice and performance. We are obsessed with driving efficient growth through data and
captivating brand narratives.
84%
increase attendance YoY.
179%
to conversion target.
$3.7m
YoY increase in sales.
24%
growth in sales YoY.
About us:
The big three.
Our CEO, Eric Stephens talks about the three things clients are looking for in an agency partnership.
Growth is driven by ambition.
We start with the business ambition and work backwards. It’s about identifying not only what you want to achieve, but at what cost your company can afford to realise that ambition. Returns matter.
Talk to a strategist
About us:
Purpose beyond profit.
We believe that doing good work must be linked to doing good in the world. This year, because we live in a land girt by sea, True is on an ambitious mission to help clean up the oceans.